Employee benefits brokers find themselves at the forefront of a rapidly evolving landscape. The ever-changing world of healthcare and employee benefits demands that brokers stay ahead of the curve to provide the best solutions for their clients. To help you navigate this ever-changing benefits world here are the latest most sought-after benefits in 2024.
1. Telehealth Solutions
As benefits continue to adapt to evolving employee lifestyles, and as remote jobs continue to dominate the marketplace. According to EBN, the current working generation finds that Telehealth solutions are a necessity to accommodate their travel or work schedules and still attain the medical assistance needed especially in the case of another global event.
2. Mental Health
According to EBN’s recent article Mental Health at Work: 2024 Trends and Predictions 97% of employees are saying that global events are impacting their mental health at work. With numbers like this, it is imperative to continue expanding mental health solutions at work that allow employees to unload their burdens and better focus at work.
3. Cyber Security
“Cybercrimes in the United States have resulted in hundreds of billions of dollars in losses, and threaten public safety and economic security. The victims are widespread and include individuals, schools, businesses, utilities, and governments.” US Government Accountability Office As these threats continue to rise the best way to give employees peace of mind as they work is to provide them with reliable cyber security protecting their work and private life from intruders.
4. Health and Wellness EAPs
With a growing demand from employees on a focus on overall health EAPs have become more and more popular. Finding ways to motivate and help employees with their life-work balance is an attractive incentive according to EBN Some companies have even taken the initiative to incentivize their employees to take care of both their physical and mental health by offering gym memberships, this becoming a growing trend in 2024.
5. Pet
According to Goldman’s 2023 benefits and compensation trends, the benefit has increased 120% over the last three years. It is actually one of the most talked about benefits during interviews. For companies and brokerages looking to stay ahead of the curve, this is a perk to add!
2024 brings a wealth of opportunities and challenges for health benefit brokers. By staying informed about these trends, you can position yourself as a trusted advisor to your clients. As you navigate the future, remember that employee benefits are not static; they should evolve to meet the changing needs and expectations of the workforce. Embracing these trends will not only benefit your clients but also set you on a path to success in the ever-evolving world of employee benefits.
